ITAM received an international Bronze Award at the 2026 CASE Circle of Excellence Awards for its project Visión ITAM 5.0: Communicating the Evolution of an Academic Model, in the Communications Initiatives category. The award was presented by the Council for Advancement and Support of Education (CASE), one of the world's leading organizations dedicated to advancing educational institutions.
The award recognizes Visión ITAM 5.0 among 4,185 submissions from institutions across 33 countries, evaluated by peer judges from the education sector. For ITAM, this distinction represents one of its most significant international achievements of the year in institutional communications.
Visión ITAM 5.0: Communicating the Evolution of ITAM's Academic Model
Visión ITAM 5.0 was created to communicate a profound transformation: the evolution of ITAM's academic model in response to a world shaped by artificial intelligence, data analytics, global complexity, and the emerging challenges facing higher education.
More than a communications campaign,Visión ITAM 5.0 represents an institutional effort to preserve and strengthen the academic excellence that defines ITAM by placing students at the center of the educational experience. Its purpose is to prepare the Institute for both present and future challenges, foster new approaches to learning, promote cross-disciplinary competencies, and enrich academic and campus life.
The communications challenge was to translate a complex academic transformation into a clear, engaging, and meaningful narrative for diverse audiences, including students, faculty, alumni, families, prospective students, and institutional partners. Rather than presenting the initiative solely through technical documents, ITAM developed a comprehensive communications experience designed to explain, illustrate, and bring this transformation to life.
A Communications Strategy with Identity, Storytelling, and Impact
The Visión ITAM 5.0 strategy brought together a distinctive visual identity, a dedicated microsite, audiovisual storytelling, social media content, editorial publications, institutional materials, and community engagement activities.
Among its flagship initiatives was a campaign video presenting the project's central ideas, accompanied by a series of short videos featuring ITAM academic leaders explaining the implications of the new academic model. The campaign also became part of major institutional events, including Día ITAM 2025 and the Visión ITAM 5.0 Run.
International Recognition for Communicating ITAM's Future
According to CASE, Visión ITAM 5.0 successfully transformed a complex institutional reform into a compelling and accessible narrative about the future of higher education. The judges praised the quality of the work, its measurable results, and the growth achieved in new student enrollment.
This award recognizes ITAM's ability to communicate the evolution of its academic model with clarity, purpose, and an international perspective. It also highlights the importance of effectively sharing what the Institute is building: a university experience that is more student-centered, more connected to today's global challenges, and better prepared for the future.
Visión ITAM 5.0 is simultaneously a narrative, a strategic initiative, and an institutional statement: ITAM is evolving to continue educating leaders distinguished by academic excellence, critical thinking, analytical rigor, and a strong commitment to society.
With this international recognition, ITAM reaffirms its leadership in higher education communications and its ability to share, both in Mexico and abroad, a clear vision for the future of higher education.