We congratulate Adriana Schütte, alumna of the Business Administration Undergraduate Program at ITAM, in her appointment as  Marketing Sr. Director of Mattel Latin America. In this new appointment, Adriana will lead marketing strategies, using her vast experience to determine the lines and strategies that push growth and innovations, strengthening the brand’s presence in the region.

Adriana has an Executive MBA and over 15 years of experience in consumer based companies like Colgate-Palmolive and Reckitt Benckiser, and more recently in General Motors for labels like Chevrolet, GMC and Cadillac. She is a passionate commercial leader with an outstanding track record in marketing and sales, both in FMCG and the automotive industry, strengthening brands, operations and teams to exceed commercial results. She has worked in innovation, strategic branding, advertising, funnel optimization and commercial operations, both in Mexico and Latin America.

Congratulations Adriana Schütte for this outstanding achievement!

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