Ana Belén Fernández, ITAM alumnus, was appointed Brand Vice President for Adidas Latin America
Oficina de Comunicación
November 21, 2023
16:00h
Congratulations to Ana Belén Fernández, alumnus of the Business Administration Undergraduate Program at ITAM, in her appointment as Brand Vice President for Adidas Latin America.
Ana Belén has over 18 years of experience in marketing. She began her career in the consumer goods industry in Procter & Gamble, where she collaborated with brands like Herbal Essences and Ariel. Later, she built a trajectory of over 14 years in Adidas, developing as Active Brand Director in Mexico. Also, she entered the tech industry, leading marketing strategies for Youtube and Android in Mexico and Spanish speaking countries for Google.
Bravo for this deserving appointment!
#OrgulloITAM