We commend Zaira Zepeda, alumnus of the International Relations undergraduate program and of the MBA program at ITAM, for receiving the "Blanca Rosa Álvarez Rodríguez" merit medal in its 2023 edition, for her outstanding business career, her contribution in the comprehensive development of the society and her leadership in innovation projects of social responsibility and empowering of her collaborators, that achieve  a change in the social perception. 

Zaira Zepeda has over 10 years of experience and  currently is the owner and founding CEO of "Local Trendy", a company that has become one of the 3 most important companies in the sector, thanks to her experience in topics such as entrepreneurship and women empowerment.

Is one of the 10 certifiers of Alibaba Business School for Latin America, which makes her in an expert in the biggest electronic commerce ecosystem in the world. Currently, she leads the Mexican Association of Female Heads of Companies (AMMJE).

Congratulations for this recognition!

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